Latest Email Sender Requirements: Gmail and Yahoo Mail Updates for Improved Deliverability

We’d like to share some important updates regarding email sender requirements from Gmail and Yahoo Mail. These updates have been introduced to bolster the protection of email domains, maintain healthy delivery rates, and diminish spam rates across their platforms.

Here’s what you need to know about the mandatory requirements for all email senders:
Authentication: Ensure that your emails are authenticated using SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) protocols.

DMARC Record: Senders should publish a DMARC record for their ‘from’ address domain.

What’s next for you?
Please take action to complete DKIM and SPF authentication before March 31, 2024, to prevent any potential disruptions in outgoing email delivery.

For more information about implementing SPF record and DMARC record, please go through the link below:
How to add SPF and DMARC Records?

If you have any questions or require further assistance regarding these requirements, don’t hesitate to reach out to us. Your cooperation and understanding are greatly appreciated. :grinning:

Note: The updates are applicable only if you're using custom email address with SurveySparrow.