What is a contact form?
A contact form is a medium through which website visitors can reach out to a company whilst providing their contact details such as name, email address, phone number, etc.
Website visitors can provide feedback and enquiries at ease, establishing the first point of contact with your business. Contact forms are one of the easiest methods for lead generation since you’re capturing potential customers while they’re browsing on your website. Moreover, contact forms help increase data quality since it reduces the risk of spam email addresses from reaching out to you.
Having a contact form on your website sends a message to the general public that you’re always available - be it for feedback or queries about your business. It requires minimum effort from website visitors to get in touch with you and helps you understand your audience better based on the information they provide.
You can segment your new contacts based on demographics such as location, industry, job role, etc. and set up sales strategies to cater to their needs better. In conclusion, contact forms open up opportunities to engage with your audience, find out their requirements, and transform them from leads to customers.
When to use contact forms?
Contact forms are most commonly used on websites - specifically on the home page. You can also have them embedded on specific blog posts or event pages to gain more visitor engagement on those particular pages.
Create a contact form using SurveySparrow
What’s the key to a successful contact form? An online survey tool that lets you carry out all tasks in one place, from contact creation to closing deals on the go. SurveySparrow provides such capabilities that can help you elevate your business 10-fold.
Here’s how you can create a contact form using SurveySparrow:
- You can use our readily available contact form template or build your own from scratch.
2. Click + New Survey on your survey dashboard.
3. For your contact form, you can choose between Classic Forms and Chat Surveys, depending on your requirement. In this case, we’re using Classic Forms.
4. Pick a name for your survey and click Next.
5. You can make use of the Contact Form question type (available only for Classic Forms) to collect all contact information in a single question.
You can customize existing fields and add new ones for any specific information you need to collect from respondents. Choose a field type, give a label to your field, and decide if it should be mandatory.
Click Save & Add.
And you’re good to go!
Best practices for contact forms
With the right online survey software, there are a ton of benefits you can unlock with your contact forms. Here are the 5 best practices to help you utilize your contact form to the fullest!
Include only what’s necessary
Avoid adding irrelevant fields in your contact forms. The more contact fields you have, the more lengthy your survey gets, which leads to higher chances of website visitors bouncing off mid-way due to sheer annoyance. That’s a potential customer gone down the drain. Therefore, only include the fields you really need.
Make it personal
Personalize your forms to add that human touch. Let respondents feel special by using their names in the questions (Pssst! You can do this using question piping). This will make your contact form more engaging and can bring you higher completion rates.
Brand your forms
Whitelabel your forms to represent your brand in every way possible. Use CSS customization to style every aspect of your contact form to match your brand tone. Take it up a notch higher by using a custom domain that reflects your brand name when sharing your form via weblink.
Embed it on your website
Embed your contact form on your website to ensure maximum reach to visitors. Customize your form widget to your liking and trigger it to pop up on a certain webpage or as they scroll through. And finally, copy-paste the auto-generated embed code on your website. Absolutely zero coding involved!
Integrate with useful software
You’ve made your contact form available on your website, and a large number of potential leads are reaching out to you. What next? Integrate with your favorite CRM software such as Salesforce and HubSpot, or email marketing tools like MailChimp and AWeber to streamline your workflows and grab those sales opportunities. All with just a few clicks of a button!